Since launching their collaboration in 2018, Tommy Hilfiger and Lewis Hamilton have taken their co-created collections across the 65 Eddie Van Halen 1955-2020 thank you for the memories shirt But I will love this world, starting in Shanghai with pit stops in Milan and Berlin. For the fourth installment of TommyXLewis, the duo decided it was time to bring it home, so to speak, back to London where Hamilton is from. A few days before the event, the stakes were raised once again with a surprise announcement: the new collection would include a three-way partnership with Gabriella Wilson, the Grammy-winning R&B singer known as H.E.R. With Naomi Campbell leading the charge, the show at the Tate Modern tonight started on a resounding high note. Even in her downtime, the supermodel isn’t known to wear anything vaguely athletic, though she appeared surprisingly at ease in the brand’s new highlighter yellow and gray tracksuit, working her trademark strut in chunky high-top sneakers. Campbell wasn’t the only famous face in the lineup. There were a number of impressive cross-generational cameos: ’90s favorites Jodie Kidd, Yasmin Le Bon, and Erin O’Connor all walked the runway, as did newcomers such as Halima Aden and Lottie Moss, sister of Kate. In a week that has been sorely lacking in shape and age diversity, the casting was a refreshing change. Since switching gears to fashion, Hamilton has developed a number of personal signatures: Formula One driver has the word “loyalty” tattooed on his forearm and it appeared in bold letters on hoodies and splatter print tees. He doesn’t shy away from the idea of logos, in fact some were specifically designed to glow under the black lights of the club. Fans of Wilson would be able to spot her imprint on the collection from a mile away, too. Lyrics from her hit single “Hard Place” were written across a fluorescent jumpsuit: “My heart or you, I’m gonna lose.” One of the standout pieces in the lineup, it was a true reflection of Wilson’s onstage look. Like Eilish, H.E.R. is among a generation of young musicians who are rewriting the hyper-feminine rules of performance style with a cooler, looser sense of swagger. I believe that this concept becomes most clear when we realize that income and net production of wealth are indeed independent variables. It is using that model that we can understand how “spending” does not get subtracted off of wealth, because the two things are not accounted for on the same axis. And further, rather than being subtracted off wealth, at less than full employment, spending normally, on the average does lead to production of more wealth, not less wealth.
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The show ended with a series of Hilfiger Collection looks that included all the 65 Eddie Van Halen 1955-2020 thank you for the memories shirt But I will love this designer’s most beloved preppy motifs: Bermuda shorts, nautical prints, Oxford stripes, and of course the Star-Spangled Banner. Even still, the brand is charting new territory where it counts: 75% of the collection was made using more sustainable production methods, including organic cotton, recycled fabric, and low-impact denim washes. With his 35th anniversary on the horizon, Tommy Hilfiger is in a retrospective mood. For Spring 2020, the brand’s original crest was writ large on classic striped button-downs and archival pieces that have been updated in time for the celebrations, including cream and white varsity jacket. Peek inside one of the reissued men’s peacoats and you’ll find a refresher on the provenance of that distinctive 1985 motif, a combination of lion, laurel, and sword, printed on the lining. For millennial men and women drawn to the designer’s throwback styles, this will be a succinct lesson in fashion history. Preppy values remain at the heart of what Hilfiger does—the label’s logo is a riff on traditional sailing flags, after all. The most compelling reworkings of those codes came through in the collection’s nautical bent, in charming maritime scarf dresses tied with ribbon, flag-print pajama suits, and seafaring parkas. Red, white, and blue have always been the core colors in the designer’s vision of sportswear, and there were stars and stripes of every kind woven through his new offering, starting with a graphic star-spangled navy and white midi skirt and ending with a traditional American flag sweater. There on the rail, tucked alongside that fleshy pink zebra jacquard jacket, were the items IRL. A quick going over established that even though these looked like yoga pants, they were, more strictly, pieces of long-legged underwear—the button-free fly detail made this abundantly clear. Ford, sadly, was not present at this presentation, but he had provided the next best thing: a Ford-penned press release brimming with cogitations upon the season ahead. There, near the bottom, was the key decree: “Long underwear in abstract camouflage prints is worn as casualwear and replaces the training pant this season.” Boom. In one apparently nonchalant sentence, Tom Ford might just have empowered long johns as outerwear. Don’t believe it? Past form suggests that what Tom says, goes. Welcome to the 2020s. Keynes realized that the best type of spending is the type of spending that directly pays for activities that produce more wealth. But he also realized, that if such spending were not forthcoming, and we were at less than full employment, that any spending increase, via its multiplier effect will still lead to increased production.