I’m not saying that this is a fashion proposition,” he told Vogue in 2016. “I’m saying that this is a human proposition.” In fact, West worked in a Gap store as a Chicago teenager in the All you need is math love shirt in addition I really love this brand’s ’90s heyday, and he’s made his affection for and ambitions around the all-American company well-known. “I’d like to be the Steve Jobs of the Gap,” he told Style.com in 2015. “I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap.” (Of course, he’s also said, “My dream is to at least just for a couple of years be the creative director of Hermès.” In partnership, West and Gap will create a new Yeezy Gap offering. As the press release explains it, “under West’s creative direction, the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points.” (West will continue to produce the higher price point Yeezy collections independently.) Eventually, West will have a hand in in-store concepts and the design of the company’s e-commerce site. “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, global head of Gap Brands, said in the release. Earlier this year, Gap announced a collaboration with Telfar Clemens and in the past it’s hooked up Heron Preston, Balmain, and Stella McCartney on a popular children’s offering. Yeezy Gap is different; it is said to be a 10-year deal. West’s collaborators Virgil Abloh and Matthew Williams have risen up the ranks of luxury fashion, at Louis Vuitton and Givenchy respectively, but this project is much more democratic with the potential to reach many more people. Hypebeasts chronicle every new Yeezy Boost with religious fervor, and West’s Sunday Service was declared “the” event of Paris Fashion Week by many. Then there’s the fact that in a COVID-19 world, the “accessible price points” that Yeezy Gap promises hold renewed and vital appeal. If anyone can reverse the fortunes of the 51-year-old retail chain, it could be Kanye West—just picture the lines outside the stores for the Yeezy Gap drops.
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This year’s CFDA Awards were a casualty of the All you need is math love shirt in addition I really love this COVID-19 pandemic. Originally scheduled for Monday, June 8, they would’ve kicked off NYFW: Resort and New York’s June men’s collections, both of which were likewise canceled. But the show must go on—virtually at least. This year’s winners will be announced on both CFDA.com and the CFDA’s social channels on Monday, September 14, which is the first day of a shortened New York Fashion Week. It too is shaping up to be a largely digital affair. The awards would’ve been the first presided over by Ford as chairman. He had been planning changes, instituting two new prizes, the global women’s designer of the year and the global men’s designer of the year, to replace the international award, which last year went to Sarah Burton of Alexander McQueen. In lieu of the in-person event, we will be prioritizing new and existing programming to support our designer community during the global pandemic—by redirecting efforts towards next-generation scholarships and making important changes to bring racial equity to the fashion industry,” said Steven Kolb, president and CEO of the CFDA, in the same statement. Racial equity remains an issue in the industry, however. Of the 15 designers nominated in the top American awards categories, only Kerby Jean-Raymond of Pyer Moss, Telfar Clemens, and Peter Do are people of color. The emerging designer category is more diverse and includes Christopher John Rogers, who was last year’s CFDA/Vogue Fashion Fund winner. Summer has officially arrived as of last week, and while June swiftly turns into July, the days are growing warmer and warmer, thus affecting our closets. This year, the best clothing sales will make it easier to shop for summery pieces like dresses and tops that stand up well in the hot days ahead, understanding that our wardrobes will look a bit different than in year’s past. With so much time spent at home, on-trend pieces like clog sandals (or any kind of special shoe) have quickly taken a backseat to tried-and-true wardrobe essentials, like crisp white dress shirts that will have you Zoom-ready in a pinch, or soft tees that pair well with sweats and jeans. Basics that can be worn day in and day out, whether at home or out and about (following social distancing precautions, of course), have unexpectedly climbed the ranks to become must-haves this summer.